This economic boost would match the ethos of Times Square. The Caesars Palace proposal is the key to bringing tourists back, making Times Square safer, and is exactly the economic driver we need to not only recover but continue to grow and create more jobs.' Jeffrey Bank, the president and CEO of the restaurant group that operates Carmine's and Virgil's BBQ, said, 'It is time for us to reinvest again - Times Square is the beating heart of New York, but everyone in Times Square is still hurting from the pandemic. This redevelopment project would come as New York City begins its return to pre-pandemic life.
In addition to security, the two companies proposed traffic improvements in and around Times Square in an effort to boost Mayor Eric Adams and the NYPD.